Selling Directly to Consumers: A Beginning Farmer Workshop
August 18, 2010 – 3:30 to 8:30 pm
Everything you wanted to know to start selling your farm products directly to consumers!
• What direct market channels work best for you?
• What are chefs and consumers looking for when they buy local products?
• What good sales techniques will make your produce sell quickly?
• How do you make your booth at the farmers’ market really stand out?
• How can simple food safety and post-harvest handling practices ensure the quality that keeps customers coming back?
Tour the Wednesday Columbia Farmers’ Market with Chef Mike Odette, Sycamore Restaurant
Taste Great Local Produce from a Chef’s Perspective
Presentations will be by Chef Mike Odette, Columbia Farmers’ Market Master Caroline Todd, MU Extension Horticulture Specialist Jim Quinn and Local Foods Specialist Mary Hendrickson.
Workshop Registration: Preregister by August 13, 2010. Find registration form at mailto:firstname.lastname@example.org. Cost of the workshop is $20 for those who preregister and includes educational materials and food. Walk-ins accepted but cost $30 with no food guaranteed. Find registration form at www.extension.missouri.edu/beginningfarmers. Contact Sharon Naylor at 573-882-3776 or NaylorS@missouri.edu
3:30 pm Welcome and Tour
4:30 pm Nutrition Selling Points, Flavor and Quality of Local Produce, Tasting of Local Food (includes heavy appetizers prepared by Sycamore Restaurant)
6:15 pm Post-Harvest Handling and Food Safety
7:00 Evaluating Direct Market Channels, Sales Strategies
7:45 Product Merchandizing
8:30 pm Workshop Ends
Sponsored by the Missouri Beginning Farmer Program a joint project of Jefferson Institute and University of Missouri Extension.